An International Sport Event

Objectives:

• Pre-event awareness study: to find out the awareness of the event, the intention of attending the event and the reasons for not attending the event, plus the market potential of five cities: Macau, HK, Zhuhai, Shenzhen and Guangzhou.
• Event evaluation study: to assess the overall satisfaction levels of the programs, pricing, logistic arrangement and on-site facilities.

Methodology:

• Pre-event study: Telephone interviews in Hong Kong and street intercepts in the research cities. (All respondents were randomly withdrawn to obtain a representative sample)
• Event evaluation study: Face-to-face interviews at the event venue.

Results:

• The survey confirmed that the three Mainland cities were big potential markets for the event.
• The research also helped find out the underlying pattern of people’s behavior and the hidden motivations for attending the event. Having such important information, the event organizing committee can formulate strategy to attract new customers and retain the old ones.
• The research identified areas for improvement and helped make the event more attractive in the future.

< back to top

Feasibility Study on Film Industry

Objectives:

• To understand why foreign filmmakers produce their films outside their home countries.
• To identify what foreign filmmakers expect to achieve while shooting outside their home countries.
• To identify the strengths and weaknesses of the review location as a shooting location for foreign filmmakers.
• To offer recommendations for developing film industry in the review location based on the study findings.
• To provide contact information of the foreign filmmakers for further development of the local film industry.

Methodology:

• In-depth personal interviews were used to get insight from foreign movie producers. Our well-trained researchers utilized extensive probing techniques to get the respondents to talk freely and express his or her beliefs, experience and feelings at great length.
• Interviews with filmmakers were conducted in Hollywood and Tokyo, and Beijing Government officials in charge of the film industry. (All respondents were randomly withdrawn to obtain a representative sample.)
• Desktop research based on archival and statistical materials, reference books, internet sources, government statistics, consumer and trade association statistics and press articles to collect and analyze useful data.

Results:

• The research findings helped the client to find out the strengths and weaknesses of the review location as a shooting location for foreign filmmakers.
• Recommendations were also made on future development of the local film industry.

< back to top

Public Opinions about the Importance of Tourism Industry

Objectives:

• To investigate the residents’ attitude and opinions towards the importance of tourism industry.
• To identify the behavior of the respondents to enable the Tourist Office to formulate promotional campaign that can reach and influence the target groups.
• To find out the awareness level of the Tourism Awareness Program.

Methodology:

• Central location street intercept (face-to-face) interviewing method was adopted.
• The sample was selected from 8 occupational groups (Casino, Travel agent, Hospitality, Restaurant, Transportation, Retail, other industries and Students/housewives/unemployed).

Results:

• The findings were used by the Tourist Office as the blueprint for future development of tourism.

< back to top

Computer Buying Trend and Price Benchmarking Studies

Objectives:

• To identify the computer buying trends in the market.
• To find out the price benchmark for computer peripherals.

Methodology:

• Buying trends: Desktop research based on computer magazines, the Internet and talking to the trade people.
• Price benchmark: Telephone interviews to obtain quotations for specific systems from 20 vendors.

Results:

• Quarterly Reports were submitted to the client

< back to top

Objectives:

• To conduct the Service Quality Review on a quarterly basis in order to measure service satisfaction level.

Methodology:

• Ongoing, dynamic region-wide surveys which systematically gathered opinions from customers and tracked customer satisfaction.
• Questionnaires were mailed to 3 countries:
  i. Hong Kong
  ii. PRC and
  iii. Taiwan

Results:

• Actrium Solutions analyzed the returned questionnaires and submitted weekly report of the survey findings to the client.
• This region-wide survey regularly collected and analyzed inputs from the customers so that improvement could be made to meet their future goals.

< back to top

New Product Test for a spa

Objectives:

• To test the concepts of new product offerings.
• To identify what the customers like the most and what new facilities/services they want the spa to add.
• To assess the satisfaction level of the customer services and what can be improved.

Methodology:

• Two focus groups (each consists of 8 people) for the following age groups:

1. 20 to 30
2. 30 to 45

Results:

• The attendants provided a lot of information and ideas that the client would never have known without conducting the focus groups. Actrium Solutions submitted a written report that summarized important findings from the discussions.

< back to top

Public Opinions about Water Quality in Shenzhen

Objectives:

• To find out Shenzhen citizens’ opinions towards the quality of water.

Methodology:

• A Focus Group was conducted to collect in-depth qualitative data on the respondents’ views and opinions about the quality of water. The focus group consisted of 12 Shenzhen residents.

Results:

• Many interesting points were discovered by the discussion, the attendants did not only give their opinions about the quality of water, but also expressed their concerns and expectations about the future water supply and water security issues.

< back to top

Market Entry Feasibility Study

Objectives:

A diary manufacturer in HK planned to venture into the retail market. It awarded a contract to Actrium Solutions to conduct a market research to find out:

• The retail market size
• Demographic profile of the potential buyers
• Major criteria when choosing a diary product
• Consumers’ preferences of design and content
• Acceptable price range

Methodology:

• Street intercept was conducted to determine the proportion of HK people who was willing to pay for the diary product and the demographic profile of the potential buyers.
• A Focus Group was conducted to collect in-depth qualitative data on the consumers’ preferences of design and content, the major criteria when choosing a diary products, etc.

Results:

• The research helped the client have a clearer picture of how big the retail market would be. It also helped identify the profile of the potential buyers. The findings were useful for mapping out the Company’s blueprint of the retail strategies.

< back to top

Beer Trade Information Tracking in Guangzhau

Objectives:

• A multinational beer brand owner would like to find out the beer distribution situation in 20 top bars in Guangzhau.

Methodology:

• Retail audit were conducted by our well-trained researchers to collect the quantitative data from the outlets based on a pre-designed data sheet.

Results:

• The research helped the client have a big picture of the distribution situation of its own and competitor brands. Valuable market information by observation and talking to the trade people was also included in the weekly report.

< back to top